Concept, art direction and design of beauty guide featuring an edited assortment of the season's newest trends. We partnered with beauty blogger Robin Black to provide editorial content and tutorials for each trend. The guide was cross-promoted on her blog, where she created a look using some of the products featured.
The guide also hosted a #bloomiesselfie contest, where users could enter to win a $1,000 Bloomingdale's gift card by posting a selfie on Instagram. The contest was promoted online, in store and in mailers and received over 2,000 entries.