Francine Dreyfus | Creative Direction
Creative Direction
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Bright Lights, Big Pretty

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Bright Lights,
Big Pretty

Running parallel to the Heart of New York and Heart of Shoe York campaigns, this beauty centric concept plays off of the iconic New York City skyline to position the new cosmetics and fragrance floor at Bloomingdale’s 59th Street as the city’s ultimate beauty playground.

CGI: Spectacle Studio
Associate Creative Direction: Preeti Monga-Scheier
Art Direction: Logan Malone
Design: Sara Chou + Sydney Bryant
Copy: Karen Newman

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