Concept development, branding and creative direction for Bloomingdale's millennial beauty boutique. The omni-channel campaign includes in-store, print, digital, social and video components.
Winner of Women's Wear Daily Beauty Inc. award for Retailer of the Year.
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Associate Creative Director: Preeti Monga-Scheier
Art Director: Paris Wilson
Designer: Sara Chou
Copywriter: Carey Susskind