You can't think of SJP without thinking of New York. In this campaign for her shoe launch at Bloomingdale's, Sarah Jessica is shot in and around the famous 59th street flagship, where she is positioned as a NY icon. At the end of the day, bystanders were surprised with "Fash Cab," a video-taped question and answer game shot in a NY taxi cab, where New Yorkers were given the chance to win a free pair of SJP Collection shoes (video below.) This omni-channel campaign includes in-store, print, digital, social and video components.

Photography: Frederic Penet
Hair: Serge Normant
Makeup: Leslie Lopez
Styling: Kusum Lynn
Associate Creative Direction: Preeti-Monga Schrier
Design: Danielle Gerard