Concept development and art direction of SJP by Sarah Jessica Parker campaign at Bloomingdale's. The campaign included newspaper ads, online lookbook, social media posts and videos.
The online lookbook (seen here) was shot surrounding the iconic 59th Street Flagship location and was picked up across major news outlets, building buzz for the launch. The lookbook also features The Fash Cab video, where 5 unsuspecting passengers were picked up by Sarah Jessica and given the chance to win a free pair of shoes.
VIEW THE LOOKBOOK