Francine Dreyfus | Creative Direction
Creative Direction
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The Heart of New York

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Woven into the fabric of the city since 1872, Bloomingdale’s has a deep, romantic connection to New York—it’s virtually a landmark. No other store captures the spirit and energy of the city. Highlighting the store's deep connection to the city and the people who make it such a vibrant place, this omni-channel campaign comes to life in print, outdoor, digital, social and video components through an ensemble cast of authentic New York personalities and influencers sharing their Bloomingdale’s 59th Street stories.

Press: WWDFashion Gone RogueOut

Photography: Greg Kadel + Danielle St. Laurent
Art Direction: Emily Swift
Design: Marie Castiglione + nita Drumming
Copy: Steven Jessop + Drew L. Taylor

The Heart of
New York

 

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