Making cool shit with good people.

Francine is a NYC based Creative Director with 20 years of experience turning big ideas into bold, strategic, and culturally relevant creative.

Most recently, she served as Associate Vice President, Global Creative Director of Digital & Content at e.l.f. Beauty, where she helped shape the brand’s voice and visual identity. In just three years, she played a key role in driving e.l.f.’s growth from $275 million to over $1 billion—and helped fuel a 20-point jump in unaided brand awareness.

Francine is currently available for contract and full time opportunities and thrives on always finding a balance between corporate and cool, data-driven and disruptive.

Say hi at fndreyfus@gmail.com.

Experience

Associate Vice President, Global Creative Director, Digital + Content, 2022-2025

Senior Creative Director, Digital + Content, 2020-2022

Creative Director, Digital, 2019-2020

Associate Creative Director, Digital, 2015-2019