Better Together
This e.l.f. Cosmetics campaign combines the brand’s two best selling products—Putty Primer and Camo Concealer—to create the perfect finish unique to your preferences. These two holy grail products are just better together, and with new extensions, your skin finish wishes are granted!
Playing off of the idea of #relationshipgoals, imagery combines models and products to show all finish options available—matte, satin and luminous—and the products you need to achieve each desired look. I led a team through the entire life cycle of the project which includes ecommerce, video, social and paid media components.
Photography: Mikael Schulz + Jon Paterson
Makeup: Vicky Steckel + Robert Greene
Hair: Tony Kelley
Styling: Romina Herrera
Art Direction: Samantha Shefts
Design: Jing Zhang
Video Editing: Jonathan Galan
Copy: Shayna Marcos + Sofia Karesh
