The Proof is in The Pics

The primer that broke the internet now breaks the cycle: meet Acne Fighting Putty Primer. This addition to e.l.f.’s most popular franchise is infused with a potent punch of salicylic acid to help fight blemishes and promote smooth skin.

The campaign follows the 4 week acne journey of our three models—Isa, Avril and Ashley—to document their skin transformation journey. I led a team through the entire life cycle of the project which includes ecommerce, video, social, paid media and in store components.

Photography: Tory Covey
Makeup: Ana Marie Rizzieri
Hair: Jeff Francis
Wardrobe Styling: Liz Cresci
Sets: Chris Gaskill
Nails: Martha Freke
Art Direction: Samantha Shefts
DP + Video Editing: Jonathan Galan
Production: Jess Kahn
Design: Jing Zhang
Copy: Sofia Karesh