Camo Powder
Meet e.l.f. Cosmetics’s new full-coverage, matte-finish foundation infused with a primer base for smooth application on-the-go. Shine-proof, sweat-proof, transfer-proof, humidity-proof—it’s the powder you’ve been praying for.
This campaign uses soft lighting and colors to mimic the airbrushed look of a powder finish, while also leveraging the shade range and textures. I led a team through the entire life cycle of the project which includes ecommerce, video, social, paid media and in-store components.
Photography: Lara Callahan + Jon Patterson
Makeup: Colby Smith
Hair: Jeff Francis
Wardrobe Styling: Liz Cresci
Prop Styling: Erika Oblak
Set Design: Chris Gaskill
Associate Creative Direction: Nina Sulcov
Art Direction: Yesha Singh
Design: Yesha Singh + Abby DeWitt
Video Editing: Jonathan Galan
Production: Jess Kahn
