Lash It Loud
With volume that tops the charts and intense pigment, e.l.f. Cosmetics’s new Lash It Loud mascara turns your lashes up for just $6.
This musically based campaign references rock n’ roll and vinyl, bringing the mascara texture to a whole new level. I led a team through the entire life cycle of the project which includes ecommerce, video, social and paid media components.
Photography: Jai Odell + Alex Bohn
DP + Video Editing: Jonathan Galan
Makeup: Tyron Macchausen + Talia Sparrow
Hair: Rolando Beauchamp
Wardrobe Styling: Liz Cresci
Sets: Chris Gaskill
Nails: Martha Freke
Cosmetics Styling: Suzy Kim
Art Direction: Samantha Shefts
Design: Emily Swift
Copy: Sofia Karesh
