Mouth Off.
Showcasing the brand’s three hero lip products—SRSLY Satin, Sheer Slick and Lip Lacquer—this e.l.f. Cosmetics campaign highlights a shade and finish made for every mood. Playing off of color, gloss and texture, imagery features a combination of stills and video across ecommerce, video, social and paid media assets.
With prices starting at $3, it’s time to express your e.l.f. with a lip color that does all the talking. Go ahead, Mouth off.
PAID MEDIA
ECOMM
PHOTOGRAPHY
Photography: Nicolas Kern + Rob Dowsley
DP + Video Editing: Jonathan Galan
Makeup: Robert Greene + Yumi Mori
Hair: Jeff Francis
Styling: Gabriela Langone
Art Direction: Samantha Shefts
Design: Yesha Singh
Copy: Shayna Marcos + Sofia Karesh