Retro Paradise

A unique story of creation and innovation at e.l.f. Cosmetics’s Beautyscape contest. Created in collaboration with a team of beauty influencers, the annual contest is all about giving the community a chance to learn, grow and compete alongside other up-and-coming beauty enthusiasts. This limited-edition collection is infused with the essence of the tropics and inspired by sun-soaked beaches and paradise hues.

I led a team through the entire life cycle of the project which includes ecommerce, video, social, paid media and in-store components.

Aloha and welcome to paradise—where the days are dewy, the future is bright and the finish is flawless.

Photography: Enrique Badulsecu + Jon Paterson
Art Direction: Samantha Shefts
Design: Emily Swift
Video Editing: Jonathan Galan
Copy: Sofia Karesh