Skin 2.0
To start 2020 off with a fresh take on skincare, this e.l.f. Cosmetics campaign highlights the brands good-for-skin ingredients and vegan & cruelty-free messaging by showcasing texture, fresh glowing skin and a cast of diverse models—even a bunny!
I led a team through the entire life cycle of the project—from concept development through execution. Divided into 4 sections to emphasize the variety of skincare products available, this campaign includes ecommerce, video, social and paid media components.
Photography: Mikael Schulz + Jon Paterson
Makeup: Vicky Steckel + Robert Greene
Hair: Tony Kelley
Styling: Romina Herrera
Art Direction: Samantha Shefts
Design: Jing Zhang
DP + Video Editing: Jonathan Galan
Copy: Shayna Marcos + Sofia Karesh
