Work Hard. Play Harder.

Vibrant, crease-proof looks that last all day—and all night! This month long e.l.f. Cosmetics campaign is divided into two parts to educate the customer on how to use the brand’s newest launch—Putty Eye Primer. Bite Size Eyeshadow Palettes kick off the month with “work hard” looks, while Liquid Glitter Eyeshadows help add next level pigment and major payoff so she can “play harder.” I led a team of 8+ through the entire life cycle of the project from concept through execution.

Photography: Michael Schultz + Jon Paterson
Makeup: Vicky Steckel + Talia Sparrow
Hair: Tony Kelley
Styling: Romina Herrera
Art Direction: Samantha Shefts
Design: Yesha Singh
Copy: Shayna Marcos + Sofia Karesh