Hi!

I’m Francine, a Creative Director who thrives on always finding a balance between corporate and cool, data driven and disruptive.

A woman sitting on a pink floor with her legs folded, wearing a black leather jacket and dress, holding the tail of a small, gray puppy, with a gray kitten nearby on the floor.

How strategy drove creative, and creative drove business.

Case Studies.

Scaling a global brand.

Building a brand.

Repositioning a brand.

Transforming a business.

Launching a new brand.

Dive deeper into campaigns and launches.

Selected Past Clients.

Shark Ninja Shark Beauty. Francine Dreyfus AVP Creative Director

Well People e.l.f. Beauty Creative Director. Francine Dreyfus AVP Creative Director

e.l.f. Cosmetics x American Eagle Francine Dreyfus AVP Creative Director

e.l.f. Cosmetics x Chipotle Francine Dreyfus AVP Creative Director

e.l.f. Cosmetics x Dunkin; Francine Dreyfus AVP Creative Director

Bloomingdale's Francine Dreyfus Associate Creative Director

e.l.f. SKIN e.l.f. Beauty Creative Director. Francine Dreyfus AVP Creative Director

e.l.f. Beauty Creative Director. Francine Dreyfus AVP Creative Director