Hi!

I’m Francine, a Creative Director who thrives on always finding a balance between corporate and cool, data driven and disruptive.

A woman sitting on a pink floor with her legs folded, wearing a black leather jacket and dress, holding the tail of a small, gray puppy, with a gray kitten nearby on the floor.

Flavor-inspired lip campaign visuals for e.l.f. Cosmetics’ Glow Reviver Melting Balm.

The what and why behind selected work.

Case Studies.

Do Your Lips A Flavor

e.l.f. Cosmetics X Dunkin' collaboration. Francine Dreyfus AVP Creative Director

e.l.f. Cosmetics X Dunkin’

e.l.f. Cosmetics X Chipotle collaboration. Francine Dreyfus AVP Creative Director

e.l.f. Cosmetics X Chipotle

e.l.f. Cosmetics e.l.f Beauty Thirst Burst Drops. Francine Dreyfus AVP Creative Director

Thirst Burst Drops

e.l.f. SKIN Suntouchable campaign imagery showcasing sun-care products across diverse lifestyle archetypes.

BEAUTY

FASHION

Selected Past Clients.

Shark Ninja Shark Beauty. Francine Dreyfus AVP Creative Director

e.l.f. Beauty Creative Director. Francine Dreyfus AVP Creative Director

e.l.f. SKIN e.l.f. Beauty Creative Director. Francine Dreyfus AVP Creative Director

Well People e.l.f. Beauty Creative Director. Francine Dreyfus AVP Creative Director

e.l.f. Cosmetics x American Eagle Francine Dreyfus AVP Creative Director

e.l.f. Cosmetics x Chipotle Francine Dreyfus AVP Creative Director

e.l.f. Cosmetics x Dunkin; Francine Dreyfus AVP Creative Director

Bloomingdale's Francine Dreyfus Associate Creative Director