Beauty is in Your Jeans

It’s the collab of your “jeans.” The #1 GenZ makeup brand is teaming up with the #1 GenZ jeans brand to launch a first of its kind makeup and skincare collection. The first fashion collab for e.l.f. and the first beauty collab for American Eagle, this limited edition e.l.f. x American Eagle denim-inspired collection is bringing good looks and good jeans for your eyes, lips, face and *both* sets of cheeks. I led a team through the full creative process—from concept to execution—across e-commerce, video, social, out of home and paid media channels.

Key Highlights:
8 billion press impressions

Press: WWD, Vogue Business