e.l.f. Runs on Dunkin
Wake up and makeup this spring when two of the most energizing brands force multiply to launch the limited-edition e.l.f. x Dunkin’ makeup collection. This collaboration brings together two of the most creative disruptors in their respective industries to debut one e.l.f.ing sweet collection, available exclusively on elfcosmetics.com, at Ulta Beauty stores and ulta.com.
From eyeshadow palettes based off of Dunkin Donut’s best selling donut flavors, to brushes that mimic the iconic Dunkin straw, this limited edition collection is coming in extra hot. The e.l.f. Runs on Dunkin Collection is laser focused on details in every aspect of design from packaging to campaign, leveraging Dunkin Donut’s iconic branding as a visual cue in a playful way.
I led a team through the full creative process—from concept to execution—across visual merchandising, e-commerce, video, social, and paid media channels.
Key Highlights:
• 5 billion press impressions
• 38 million social impressions
• Sold out in 10 minutes
Press: CNN, Allure
PAID MEDIA
VISUAL MERCHANDISING
ORGANIC SOCIAL
ECOMM
PHOTOGRAPHY
Photography: Davide Luciano + Jonathan Galan
Makeup: Colby Smith
Props + Set Design: Chris Gaskill
Associate Creative Direction: Nina Sulcov
Copy: Sofia Karesh, Alex Katnic
Digital Design: Nina Sulcov + Abby DeWitt
DP + Video Editing: Jonathan Galan
Visual Merchandising Design: Zac Woffinden
Production: Jess Kahn