e.l.f. Runs on Dunkin

From eyeshadow palettes based off of Dunkin Donut’s best selling donut flavors, to brushes that mimic the iconic Dunkin straw, this limited edition collection is coming in extra hot. The e.l.f. Runs on Dunkin Collection is laser focused on details in every aspect of design from packaging to campaign, leveraging Dunkin Donut’s iconic branding as a visual cue in a playful way.

I led a team through the entire life cycle of the project which includes ecommerce, video, social, paid media and in-store components.

Photography: Davide Luciano + Jonathan Galan
Makeup: Colby Smith
Props + Set Design: Chris Gaskill
Associate Creative Direction: Nina Sulcov
Digital Design: Nina Sulcov + Abby DeWitt
DP + Video Editing: Jonathan Galan
Visual Merchandising Design: Zac Woffinden
Production: Jess Kahn