Your New Drip…Power Grip
Meet your new drip…Power Grip! A gel-based, hydrating face primer that smoothes skin while gripping your makeup. Enriched with refreshing hyaluronic acid and a fragrance-free clean. Pair it with budge-proof formulas to keep your looks on lock.
I led a team through the full creative process—from concept to execution—across e-commerce, video, social, and paid media channels worldwide.
Key Highlights
• Power Grip Primer is the #1 cosmetics SKU in mass and prestige beauty.
• 1 Power Grip Primer is sold every 3 seconds.
PAID MEDIA
ORGANIC SOCIAL
PHOTOGRAPHY
ECOMM
Photography: Alex Bohn & Angela Marklew
Hair: Jeff Francis
Wardrobe Styling: Liz Cresci
Prop Styling: Aude Angot
Set Design: Chris Gaskill
Associate Creative Direction: Nina Sulcov
Copy: Alex Katnic
Art Direction + Design: Emily Swift
DP/Video Editing: Jonathan Galan
Production: Jess Kahn + Heloise Goodman
Retouching: Jess Gaber