Game Up

Activate next-level looks with e.l.f. Cosmetics’s limited-edition 8-piece collection. Inspired by all things gaming, this campaign leans into a playful retro vibe using pixels, LED colored lights and animated model poses to reference the world of gaming across all customer touch points.

I led a team through the full creative process—from concept to execution—across visual merchandising, e-commerce, video, social, and paid media channels worldwide.