Halo Glow’s New Super Powder
Meet Halo Glow’s new super powder. Get the soft-focus look of fan-fave Halo Glow Liquid Filter in an ultra-fine pressed powder. Leaning into the visual codes and cues of e.l.f. Cosmetics’s Halo Glow franchise, this campaign takes a playful twist angels.
I led a team through the full creative process—from concept to execution—across visual merchandising, e-commerce, video, social, and paid media channels worldwide.
PAID MEDIA
ORGANIC SOCIAL
EMAILS
ECOMM
VISUAL MERCHANDISING
PHOTOGRAPHY
Model Photography: Nico Kern
Still Photography: Alex Bohn
Makeup: Colby Smith
Hair: Jeff Francis
Wardrobe Styling: Liz Cresci
Prop Styling: Michele Faro
Set Design: Chris Gaskill
Creative Direction: Nina Sulcov
Art Direction + Design: Emily Swift
Visual Merchandising Design: Zac Woffinden
Illustration: Caroline Kjellberg
DP: Jonathan Galan
Video Editing: Andy Akbik
CGI: Anti Studio
Production: Jess Kahn + Heloise Goodman
Retouching: Jess Gaber + Juan Dreyfus