e.l.f. X Chipotle

Two of the biggest disruptors in their industries—e.l.f. Cosmetics and Chipotle—came together to launch the limited-edition e.l.f. x Chipotle collection. e.l.f.'s commitment to cruelty-free and vegan products united with Chipotle's mission to cultivate a better world through responsibly raised food to inspire the makeup collection you didn’t know you were craving.

A tidal wave of press (from Good Morning America to Stephen Colbert) drove the full collection to sell out in just 3 days, with most products gone in only 44 minutes! We garnered 4 billion press impressions (New York Post, Forbes), unsolicited celebrity endorsements (James Charles, Drew Barrymore), and a tidal wave of fan love.

Key Highlights:
• 4 billion media impressions
• 28 million social impressions
• Winner of Cannes Lion, Bronze, 2021forSocial & Influencer Partnerships