Made You Melt
Inspired by mint chocolate chip ice cream, the Mint Melt Collection at e.l.f. Cosmetics is a delicious, limited-edition makeup and skincare collection dripping with cool mint sensations and shades. To bring that sensorial experience to life, the visuals for this campaign bring to life the yummy mint flavors in a visceral and juicy way, while speaking to the great value because we all scream for new beauty starting at $4.
I led a team through the entire life cycle of the project which includes ecommerce, video, social, paid media and in-store components.
Photography: Jai Odell + Jon Paterson
Makeup: Tyron Machhausen
Hair: Rolando Beauchamp
Styling: Luis Rodriguez
Props: Suzy Kim
Art Direction: Samantha Shefts
Design: Yesha Singh
Video Editing: Jonathan Galan
Copy: Sofia Karesh
