The e.l.f. Candy Shop

It’s that time of year again—when lights are bright, treats are super sweet and beauty is all around us. This holiday 2019 campaign revolving around a candy theme uses bright colors, neon lighting effects and candy shop references to add a fun, playful wink to the e.l.f. Cosmetics holiday season.

I led a team of 10+ people through the entire life cycle of the project—from concept development through execution. Designed to span the length of two months, the campaign content is divided into gift guide assets, which lean heavily into product based imagery, and lookbook assets that serve as inspiration to the customer. This omni-channel campaign includes ecommerce, PR, video, social and paid media components.

We invite you to get lit with us; the e.l.f. Candy Shop is officially open for business!

Photography: Fiona y Eduardo
Makeup: Talia Sparrow + Robert Greene
Hair: Mikey Lollo
Styling: Romina Herrera
Prop Stylist: Chris Gaskill
Art Direction: Shelby Rodriguez
Video Editing: Jonathan Galan
Copy: Shayna Marcos + Sofia Karesh