Cookies ‘N Dreams
Inspired by cookies and cream ice cream, the Cookies ‘N Dreams Collection at e.l.f. Cosmetics is a delicious, limited-edition makeup and skincare collection featuring soft, swirling hues, creamy, pigmented formulas, cookie-crunch infusions and a delectable vanilla scent. To bring that sensorial experience to life, the visuals for this campaign play off of the creamy and cookie crunch flavors in a visceral and juicy way.
I led a team through the full creative process—from concept to execution—across visual merchandising, e-commerce, video, social, and paid media channels.
PAID MEDIA
VISUAL MERCHANDISING
ECOMM
EMAILS
PHOTOGRAPHY
Photography: Jerome Corpuz + Jon Patterson
Makeup: Colby Smith + Vicky Steckel
Hair: Jeff Francis
Wardrobe Styling: Liz Cresci
Prop Styling: Erika Oblak
Set Design: Chris Gaskill
Associate Creative Direction: Nina Sulcov
Copy: Sofia Karesh
Art Direction: Jing Zhang
Digital Design: Jing Zhang + Abby DeWitt
Visual Merchandising Design: Zac Woffinden
Video Editing: Jonathan Galan
Production: Jess Kahn
Copy: Sofia Karesh