Well People
Well People was making award-winning beauty from plant-powered ingredients long before it was cool. With formulas that improve skin’s long-term health and products that dare the beauty industry to keep up, this clean brand considers the customer in everything they do. Delivering multitasking, top-performing products that grow beauty routines to greatness.
Rebranded in collaboration with Case Agency, the updated look and feel of the new Well People tells a modern, vibrant story by leveraging unexpected shades of greens rooted in neutrals, natural sunlight, peeks of nature and juicy, lush textures.
Mindful people. Beautiful people. Plant people. We’re all well people.
PAID MEDIA
PHOTOGRAPHY
VISUAL MERCHANDISING
ECOMM
ORGANIC SOCIAL
Photography: Joshua Pestka, Alex Bohn
Makeup: Colby Smith, Megan Kelly
Hair: Jeff Francis
Styling: Liz Cresci, Ray Oliveira
Sets: Chris Gaskill
Prop Styling: Michele Faro
Art Direction: Isabella Alesci, Cat O’Brien
Design: Cat O’Brien, Julianna Lukacs
Visual Merchandising Design: Peter Rossetti
Copy: Elizabeth Funk, Vanessa Demske
Retouching: Jess Gaber, Juan Dreyfus
Production: Jess Kahn, Heloise Goodman