Well People Rebrand
Purchased by e.l.f. Beauty in 2020, Well People was making award-winning beauty from plant-powered ingredients long before it was cool. With formulas that improve skin’s long-term health and products that dare the beauty industry to keep up, this clean brand considers the customer in everything they do. Delivering multitasking, top-performing products that grow beauty routines to greatness.
Rebranded in collaboration with Case Agency and executed with DTE, the updated look and feel of the new Well People tells a modern, vibrant story by leveraging unexpected shades of greens rooted in neutrals, natural sunlight, peeks of nature and juicy, lush textures.
Mindful people. Beautiful people. Plant people. We’re all well people.
Strategy + Branding: Case Agency
Execution: DTE Agency
VP Creative: Ashley Rosebrook
Photography: Jens Ingvarsson
Makeup: Linda Hay
Hair: Taichi Saito
Styling: Dy’amond Breedlove
