The e.l.f. Indulgence is Real
This holiday 2020 campaign uses bright colors and neon lighting effects to add a fun, playful wink to the e.l.f. Cosmetics holiday season. Between giving, receiving and inspiring—make a list, check it twice, and e.l.f.ing makeup for lost time.
I led a team of 10+ people through the entire life cycle of the project—from concept development through execution. Designed to span the length of two months, the campaign content is divided into gift guide assets, which lean heavily into product based imagery, and lookbook assets that serve as inspiration to the customer. This omni-channel campaign includes ecommerce, PR, video, social and paid media components.
Photography: Alex John Beck + Jonathon Kambouris
Makeup: Jodie Boland
Hair: Rolando Beauchamp
Wardrobe Styling: Gabby Langone
Prop Styling + Set Design: Chris Gaskill
Art Direction: Samantha Shefts
Design: Emily Swift + Jing Zhang
Video Editing: Jonathan Galan
Copy: Sofia Karesh
THE GIFT GUIDE
THE LOOKBOOK
