Do Your Lips a Flavor
As part of the brand’s number one lip franchise, the e.l.f. Cosmetics Glow Reviver Melting Balm campaign will do your lips a flavor. Leaning into sensorial textures, each shade has its unique branding, bringing to life its flavor notes. I led a team through the full creative process—from concept to execution—across visual merchandising, e-commerce, video, social, and paid media channels worldwide.
PAID MEDIA
VISUAL MERCHANDISING
ORGANIC SOCIAL
EMAILS
ECOMM
PHOTOGRAPHY
Creative Direction: Nina Sulcov + Nimrat Brar
Photography: Leeor WIld & Alex Bohn
Makeup: Nicole Faulkner + Mollie Gloss
Hair: Jeff Francis
Wardrobe Styling: Liz Cresci
Prop Styling: Michelle Farro
Set Design: Chris Gaskill
Production: Jess Kahn + Heloise Goodman
Copy: Drew Taylor & Richard Quigley
Art Direction + Design: Perri Vaaler
Visual Merchandising Design: Zac Woffinden
DP: Jonathan Galan
Video Editing: Andy Akbik
Retouching: Jess Gaber + Juan Dreyfus