These Drops Dew the Most
Get a bright, dewy look with this hydrating gel serum that gives your skin a radiant, post-shower glow. This campaign leans into a hyper realistic holographic world to animate and illustrate the product proposition in a bold and disruptive way. I led a team through the full creative process—from concept to execution—across visual merchandising, e-commerce, video, social, and paid media channels worldwide.
Key Highlights:
• 2.5 units sold every 60 seconds
• #1 sku across e.l.f. SKIN brand
• #1 skincare sku in in beauty category on Amazon
• #4 new item for the entire skincare category at Target
• #1 sku across all e.l.f. beauty products on TikTok Shop
• #1 sku in e.l.f. SKIN at Ulta, growing +80% WoW
• +42% over forecast at Walmart
PAID MEDIA
ORGANIC SOCIAL
ECOMM
EMAILS
PHOTOGRAPHY
Photography: Ruo Bing Lee + Alex Bohn
Makeup: Colby Smith
Hair: Jeff Francis
Wardrobe Styling: Liz Cresci
Prop Styling: Michele Faro
Set Design: Chris Gaskill
Production: Jess Kahn + Heloise Goodman
Creative Direction: Nina Sulcov
Copy: Elizabeth Funk
Art Direction + Design: Cat O’Brien
DP: Jonathan Galan
Video Editing: Andy Akbik
CGI: Ginni Grigolo
Retouching: Jess Gaber + Juan Dreyfus