Suntouchable

The Suntouchable collection at e.l.f. SKIN includes a variety of SPF formats including a shimmery glow in Whoa Glow SPF 30, an invisible setting spray in All Set for Sun SPF 45 and now an invisible stick in Invisi-stick SPF 50. Highly requested by our consumers, this is an SPF you’ll stick with. A sunscreen that glides on smooth with clearly incredible ingredients for all skin tones. Stun in the sun.

I led a team through the full creative process—from concept to execution—across visual merchandising, out of home, e-commerce, video, social, and paid media channels worldwide.

Key Highlights:
• Suntouchable jumped to e.l.f. SKIN’s #2 franchise in just one year.
• Over the course of just 5 years e.l.f. SKIN has propelled itself into a top ten skincare brand in a category dominated by legacy brands built over decades—the average age of other skincare brands is 63 years old.