The Obsession Keeps Glowing
e.l.f. Cosmetics’s Glow Reviver Lip Oil Glimmer campaign leans all the way into lip oil addiction with a mega-watt glimmer finish-plus the same XXL applicator our consumer’s love. I led a team through the full creative process—from concept to execution—across visual merchandising, e-commerce, video, social, and paid media channels worldwide.
Key Highlights:
• Lip category sales +335% YoY
• #4 SKU in all mass and prestige cosmetics
PAID MEDIA
VISUAL MERCHANDISING
ORGANIC SOCIAL
EMAILS
ECOMM
PHOTOGRAPHY
Model Photography: Guy Aroch, Anairam and Alex Bohn
Makeup: Colby Smith
Hair: Jeff Francis
Wardrobe Styling: Liz Cresci
Prop Styling: Michele Faro
Set Design: Chris Gaskill
Creative Direction: Nina Sulcov
Copy: Richard Quigley
Art Direction: Amanda Goldstein
Visual Merchandising Design: Zac Woffinden
Digital Design: Yasmin Rozmee
DP: Jonathan Galan
Video Editing: Andy Akbik
Production: Jess Kahn + Heloise Goodman
Retouching: Jess Gaber + Juan Dreyfus